Shrewsbury insurance broker sponsors town grand prix
A Shropshire insurance broker has been announced as one of the top sponsors of a major cycling event to be held in Shrewsbury next month.
Beaumont Lawrence, a family-owned insurance firm based in the town, has signed up to sponsor the Shrewsbury Grand Prix.
The event on May 25, organised by the Paramount Cycling Racing Team, will see high-speed, action packed races along with a festival atmosphere and family-centered events.
“I am thrilled to be one of the key sponsors of this exciting event,” said Ben Lawrence, managing director.
“As a local company, which recently celebrated 40 years in business in Shrewsbury, we want to support our local community.
“We want to see Shrewsbury prosper and this unique event will bring people into the town.
“The event has many attractions for families from cycling displays to balloon modelling and face painting and the whole festival atmosphere will really give the local economy a boost.”
Mr Lawrence, who is also the race organiser, said local companies have been brought in to provide food, such as Woods Brewery and Maynard’s Farm Burgers.
He said: “Beaumont Lawrence takes pride in working with local Shropshire companies. We are proud of our county and want to put Shrewsbury on the map as hosting one of the top cycling events in the country.”
The Shrewsbury Grand Prix is also sponsored by Pure Communications, Stan’s Cycles and Cooper Green Pooks.
The event has the full backing of British Cycling and will have be a nationally ranked race.
It will involve tight circuit based cycle racing, with the top cyclists expected to reach speeds of 40 miles per hour. There is a packed programme of events with a 45-minute ladies only race, an amateur race of around 50 minutes and an hour long pro-race.
The course will run around part of the town centre with The Square being the hub of the event.
The route will take riders from The Square along High Street, Shoplatch, St Johns Hill, Cross Hill, Swan Hill, College Hill, Princess Street, Milk Street and then back on to the High Street.